The exchange of WhatsApp by Facebook for $19 million caused quite a ruckus in the technology industry. Now that the offer has been through – after finding acceptance from the European Commission and the FTC – everyone is expecting the changes that Facebook might make to the WhatsApp service.
While solitude painful and sensitive people might be worried about any potential changes, it is inevitable that Facebook will have some plans in mind to create revenue from the acquisition. Although the company introduced that VoIP characteristics would release in the second quarter of 2014, it missed the deadline. Although Apple and Bing have beaten it to the strike with VoIP, there is undoubtedly that WhatsApp will however release VoIP calling some time in the future.
Currently, messages on the WhatsApp program are whatsapp sticker limited to listed people only. Once VoIP calling is presented, the company may possibly provide bundles of messages or minutes allow conversations with non-WhatsApp people as well. With an incredible number of people sending billions of messages, this type of move would reinforce market reveal and combine WhatsApp’s position as the most used messaging software across multiple markets.
Although WhatsApp has always preserved that it will remain a communication program and not really a content distribution one, Facebook may possibly intend to combine funds within the service. Rivals like Kakao Speak and WeChat create revenue by selling stickers and other micro-transaction payment models. Facebook may possibly shortly provide this feature for WhatsApp people as well.
Beyond such traditional business versions, Facebook may have plans to position WhatsApp being an MVNO. What might that entail? WhatsApp has recently experimented with this substitute in Germany by partnering with E-Plus, a mobile operator. E-Plus and WhatsApp have released a prepaid Sim card with WhatsApp branding including infinite messages through the service. Users do not need to cover WhatsApp data consumption and may deliver messages even though they have number calling credit left. In exchange, E-Plus would benefit by getting people from competitor carriers.
Although margins are razor slim for MVNOs, WhatsApp may power such partners to register new people and develop faster than the competition. This could be especially great for Facebook in areas where it’s seen slow growth such as in Germany or amongst young and more solitude conscious consumers. At least for the time being, WhatsApp people appear to trust the support much a lot more than they do Facebook. If it creates the best movements, WhatsApp could turn out to become a remarkable strategic exchange for Facebook.